Your Code of Ethics

Word of Mouth Marketing Code of Ethics

Click here for the Word of Mouth Marketing Association's code of ethics.

Ethics for Advertising, Marketing, and Public Relations Associations

Here are some codes of ethics of business associations relating to advertising, marketing, and public relations.

• Advertising Federation of Australia Code of Ethics (and Guide to the Code of Ethics)



• American Association for Public Opinion Research
  • Codes of Professional Ethics and Practices(January 1970)
  • Certificate of Incorporation and By-laws (March 1986)


• American Association of Advertising Agencies
  • Standards of Practice (1924)
  • Standards of Practice (1990)


• American Advertising Federation
  • The Advertising Principles of American Business (1965)
  • The Advertising Principles of American Business (1984)


• American Marketing Association's Code of Ethics



• Guidelines for Ethical Business Practices (Direct Marketing Association)
• Diversity Training University International Standards, Practices and Ethics Pledge



• International Chamber of Commerce / European Society for Opinion and Marketing Research
  • Code of Marketing and Social Research Practice
  • ICC Codes in Marketing


• Outdoor Advertising Association of America
  • Code of Practices
  • Code of Industry Principles


• Promotional Products Association International





• Specialty Advertising Association International

Any links to http://ethics.iit.edu are linked with permission from the Center for the Study of Ethics in the Professions (CSEP), Illinois Institute of Technology (IIT). Copyright Illinois Institute of Technology.